Your Short Film's Guide for Press Kit Making

Making a press kit for my short film : where do I begin ?

Your Short Film's Guide for Press Kit Making

If you've read our article about short film distribution, you noticed that the press kit plays an important role in presenting your short film to the right agencies, festivals and people that will help with the promotion.

Crafting a standout press kit might seem like a daunting task, but fear not! With a little guidance and a whole lot of heart, you can create a press kit that shines. To make this easier, I've put together a little roadmap to success:

  1. Start Strong with Your Cover Letter:  Your cover letter is your chance to make a grand entrance and captivate your audience from the get-go. Keep it short, sweet, and oh-so-engaging, giving readers a taste of what makes your film special and why they simply can't miss it.

  2. Let Your Visuals Speak Volumes: Just like a stunning movie poster captivates the public's attention while expressing what the film is about, your press kit's visuals should dazzle and delight. The press kit is mostly about letting people know what your short film is about and why it's good, and so the visuals from your short film should do just that: captivate and explain.

  3. Craft a Synopsis That Leaves Them Wanting More: Think of your film's synopsis as a trailer – it's gotta hook them and leave them hungry for more. Keep it punchy, yet informative, giving readers a taste of the magic they'll experience when they watch your film. 

  4. Share Your Creative Vision: Don't be afraid to let your passion shine through. Your director's statement is your chance to share the heart and soul of your film – the spark that ignited your creative fire. Paint a vivid picture of your vision, your inspiration, and the journey that brought your film to life. This part is also where you share your "why". Why should this short film exist ? What is its mission and goal in the world ? 

  5. Introduce Your Dream Team: Behind every great film is a team of talented individuals who poured their hearts into making it a reality. Shine the spotlight on your cast and crew with bios that showcase their expertise and passion. Let their stories add depth and personality to your press kit, making it impossible to resist.

  6. Celebrate Your Achievements: Every milestone, every accolade – they're all part of your film's success story. So don't be shy – shout it from the rooftops! Highlight any awards, nominations, or festival selections your film has received, letting the world know that your film is a force to be reckoned with.

  7. Let the Buzz Speak for Itself: Has your film been featured in the press or received rave reviews? Share the love! Include excerpts or links to articles and reviews that sing your film's praises. The buzz surrounding your film will be of interest for industry professionals.

  8. Dot Your I's and Cross Your T's: When it comes to technical details, attention to detail is key. Provide all the essential information about your film – its runtime, format, aspect ratio, and any other technical considerations. This ensures that distributors and exhibitors have everything they need to make your film a success.

  9. Stay Connected: Make it easy for interested parties to get in touch with you by including contact information for key members of your team. And don't forget to include links to your film's website, social media profiles, and any online platforms where your film can be viewed or purchased. Stay connected, stay accessible, and watch the opportunities roll in!

  10. Believe in Yourself and Your Film: Remember, you've poured your heart and soul into this project, and your passion shines through in every frame. Believe in yourself, believe in your film, and let that confidence shine through in your press kit. You've got what it takes to make your film a success – now go out there and show the world what you're made of!

In conclusion, creating a standout press kit can be scary at first, but I assure you it is within your reach, and it's the key to unlocking the doors to distribution success for your short film. Now it's your turn to go ahead!

Craft a press kit that captivates, inspires, and leaves a lasting impression on industry professionals.

If you wish to send over your press kit over here for us to review it, send an email to us via, we'd be happy to help!